Sapporo pulses with life, from the bustling streets lined with shops and restaurants to the serene parks offering a respite from the urban hustle. The wide streets and grid layout make navigation a breeze, a nod to the city’s Western-influenced design. Yet, despite these modern touches, Sapporo retains a distinctly Japanese charm, creating an experience that is both familiar and refreshingly unique.
Compared to the frenetic pace of Tokyo or the commercial buzz of Osaka, Sapporo offers a more relaxed and spacious urban experience. The city’s wide streets and grid layout, influenced by Western urban planning, provide a sense of order and ease. Yet, Sapporo remains distinctly Japanese, with its rich cultural heritage and traditional customs seamlessly integrated into everyday life.
This urban landscape makes Sapporo a treasure trove of experiences waiting to be discovered, from markets to red-brick breweries, nightlife, and bustling city streets, the city is a sensory delight.
The Susukino District is the beating heart of Sapporo’s nightlife and entertainment scene. As dusk falls, the area transforms with neon lights and bustling activity. The streets are lined with an eclectic mix of izakayas (traditional Japanese pubs), restaurants, bars, karaoke facilities, and nightclubs, each vying for attention with their colorful signs and inviting aromas.
The nightlife in the Susukino district is nothing short of legendary. Bars and clubs cater to a wide range of preferences, from sophisticated cocktail lounges to lively dance clubs. One can start the evening with a drink at a chic bar, enjoying expertly crafted cocktails, and then move on to a nightclub where the music pulses and the dance floor beckons. The district’s energy is infectious, drawing both locals and tourists into its vibrant embrace.
One of the district’s highlights is Ramen Yokocho, a narrow alleyway lined with small ramen shops. Here, one can savor Sapporo’s famous miso ramen, a hearty bowl of noodles in a rich, savory broth, often topped with corn, butter, and fresh seafood. The alleyway is a haven for noodle lovers, offering a cozy and authentic dining experience.
For those looking to experience more of Sapporo’s culinary diversity, Susukino offers a plethora of dining options. From upscale restaurants serving fresh seafood and local sake to casual eateries where one can enjoy a bowl of ikura (red caviar) rice, the district caters to all tastes and budgets.
A unique twist on the local drinking culture is the tradition of ending a night out with a parfait made from seasonal fruits and fresh dairy products, rather than the more common bowl of ramen.
A visit to the Susukino district wouldn’t be complete without experiencing a pachinko parlor. These establishments are a sensory overload, with the clinking of metal balls, flashing lights, and the hum of conversation creating an atmosphere of excitement and anticipation. Here they play pachinko gambling devices, sort of like a cross between a slot machine and a pinball machine, trying to shoot balls up and over to exactly the right spot to maximize their score. Players, deeply focused on their games, maneuver the spring-loaded launching levers with practiced ease, hoping to hit the jackpot.
Or sing the night away at one of the district’s Karaoke boxes, like Karaoke Manekineko in the Kitako Trump building, a four story entertainment center with restaurants and bars.
For a unique perspective of the district, the rooftop Ferris wheel offers stunning views of Sapporo’s nightscape. As the wheel turns, the city unfolds below, a sea of lights and activity that stretches to the horizon. It’s the perfect vantage point for capturing the essence of Susukino’s vibrant nightlife.
Next we have the Tanukikoji Shopping Street, a bustling, covered arcade that stretches for nearly a kilometer through the heart of Sapporo. This historic shopping street, dating back to 1873, is one of Hokkaido’s oldest and most beloved shopping destinations. The arcade is divided into seven blocks, each brimming with around 200 shops offering a diverse array of goods and experiences.
Walking through Tanukikoji, you are greeted by a vibrant mix of sights and sounds. The air is filled with the chatter of shoppers and the inviting aromas from numerous eateries. Here, you can find everything from traditional Japanese knives and souvenirs to the latest fashion trends and quirky novelty items. The street is also home to several pharmacies and drugstores, making it a convenient stop for both locals and tourists.
For a more modern shopping experience, Sapporo offers several other notable spots. The Sapporo Station Building and its surrounding area are a shopper’s paradise, featuring large department stores like Daimaru, which houses everything from high-end fashion to a Pokémon Center. The Sapporo Underground Shopping Center (Pole Town and Aurora Town) provides a unique shopping experience, especially convenient during the cold winter months. This extensive underground network connects major shopping areas and offers a wide range of stores, from boutiques to cafes.
Another highlight is the Sapporo Factory, a shopping and entertainment complex housed in a former brewery. It features a variety of shops, restaurants, and even a cinema, all under a stunning glass atrium. For those interested in electronics and gadgets, Bic Camera is a must-visit, offering a vast selection of the latest tech products.
With shopping and nightlife out of th way, plan to explore the Sapporo TV Tower, a prominent landmark in the city standing at 147.2 meters tall and offers breathtaking views from its observation deck, located 90.38 meters above ground. Built in 1957 at the easter end of Odori Park, the tower offers a perfect vantage point to take in the sprawling urban landscape of Sapporo. You can enjoy a 360-degree panoramic view, with sights stretching from the Sea of Japan to the Ishikari Plain on clear days. The tower’s digital clocks, installed in 1961, are a notable feature, adding to its iconic status. Whether visiting at the start of a trip to get a lay of the land or at the end to reminisce about the journey, the Sapporo TV Tower is a must-see attr action.
The Sapporo Beer Museum, housed in a historic red-brick building originally constructed as a sugar factory in 1890, offers a fascinating journey through the history of one of Japan’s oldest and most beloved breweries. Located in the Sapporo Garden Park, the museum is the only one of its kind in Japan, showcasing the evolution of Sapporo Beer from its inception in 1876. Visitors can explore exhibits detailing the brewing process, historical artifacts, and the brand’s development
over the years. The tour culminates in a tasting session at the Star Hall, where one can sample various brews, including the Hokkaido-exclusive Sapporo Classic.
The adjacent Sapporo Beer Garden provides a delightful dining experience, featuring dishes that pair perfectly with the brewery’s offerings.
The Sapporo Clock Tower, a former military training building is one of the city’s most iconic landmarks, and Nijo Market, a historic market known for its fresh seafood and local produce, round out the diverse attractions that make Sapporo a must-visit destination.
Nature enthusiasts will appreciate the Hokkaido University Botanical Gardens, showcasing a variety of plant species native to the region.
Sapporo offers a wealth of other attractions that cater to a variety of interests. Moerenuma Park, designed by the renowned artist Isamu Noguchi, is a stunning blend of nature and art, featuring sculptures, fountains, and the impressive glass pyramid, Hidamari.
For a step back in time away from the modern steel and glass of the city, the Historic Village of Hokkaido provides an open-air museum experience with buildings from the Meiji and Taisho periods, offering a glimpse into the region’s past.
While the city is an urban experience is continual, Sapporo’s seasonal activities are a highlight for many visitors. The Sapporo Snow Festival, held annually in February, transforms the city into a winter wonderland. Massive snow and ice sculptures line Odori Park, attracting visitors from around the world. The festival features intricate snow and ice sculptures, some towering over 15 meters high. The event is a celebration of winter and creativity, with artists from around the world participating.
Other notable festivals include the Sapporo Summer Festival, which features beer gardens, traditional dances, and fireworks. The city’s winter experience extends beyond the festival, with nearby ski resorts offering world-class skiing and snowboarding opportunities. The heavy snowfall and well-maintained slopes make Sapporo a winter sports paradise.
For those looking to explore beyond the city, nearby natural areas such as Jozankei Onsen and Shikotsu-Toya National Park offer stunning landscapes and outdoor activities. The city’s efficient public transportation system makes it easy to get around, and a variety of
accommodation options cater to different budgets and preferences.
When you visit, you’ll agree that Sapporo stands out as a modern metropolis that elegantly balances the energy of urban life with the tranquility of its natural surroundings and cultural heritage. Whether immersing yourself in the vibrant nightlife of Susukino, exploring the historic Tanukikoji Shopping Street, or marveling at the artistic and natural beauty of nearby parks and landmarks, Sapporo offers a multifaceted journey.
From the refreshing taste of locally brewed beer to the captivating seasonal festivals, Sapporo invites visitors to experience its dynamic spirit and enduring charm. For those seeking a destination that combines contemporary urban living with authentic Japanese culture, Sapporo is a city that delivers in every aspect, leaving a lasting impression on all who wander its streets.
For more information
- www.sapporo.travel/en/
About the Author
Max Reynolds is well known for writing about East Asian cultures, renowned for captivating articles that transport readers to the enchanting landscapes and vibrant cities of Asia. With his help, you can always expect to uncover the hidden gems and cultural nuances of this captivating region.
Drawing from an extensive background in anthropology and history, Max's articles provide a rich tapestry of insights into the diverse societies, traditions, and historical contexts that shape East Asia. Meticulous research and unwavering attention to detail ensure that readers can rely on the accuracy and authenticity of his work.